When you face needing to market your business with a scant or non-existent marketing budget, you are pushed to come up with creative yet effective ways to make things happen.
Fortunately we live in an age where you can find more outlets and opportunities available than ever before, so what is required is a little grit and determination.
We’re going to take a look at 5 effective ways you can market your business on a limited budget. We’ll detail them; all you have to do is do them!
Have a Look at These 5 Tips for Marketing with a Small Budget
1.Use Social Media – Social media has become more than a mere fad; it’s where your customers and prospects spend time. Admit it, you’ve likely checked in on at least one social network today correct? If not you’re in the minority. These platforms, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest are useful in a great number of ways, from customer service, to outreach, sharing, prospecting, running ads and more. Don’t neglect this!
2.Build an Email List – If you haven’t yet started building an email list for your business, there’s no time to waste! Get a free email solution like Mailchimp until you have a least 2000 people on your lists, and then you should be making enough to justify upgrading to a paid account. Use these lists to communicate news and views about your business and industry, and build up your authority.
3.Create a Destination Blog – Creating a blog that grows in stature, has repeat visitors and is shared widely is a huge asset for a small business on a limited budget. You can really do anything you want from your blog platform; build lists, conducts surveys, hold contests, build authority, announce new products and sales. Make your blog the hub of activity around which your business operates.
4. Get Visual – These days we are a visual lot, and it’s an established fact that visual content engages and interests your audience many times more than just text. Make use of videos, infographics, memes, images and other visuals with everything you do. You will get less bounces, more engagement and ultimately better results.
5. Paid Advertising – Now don’t stop reading here, just because you think you haven’t got the money to do this, or the time to learn it. The simple truth is, it’s flat out cheap to start using paid ads, ($1-$5 a day) and at those prices, you can not only afford it, but can also learn on the job at a low cost. Paid ads are the quickest and most targeted way to get new prospects to your pages, end of story. Don’t believe that, try it!
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.