You’ve done it! You created awesome content that will solve many of the world’s ills with ease. If only they get the chance to read it.

The major stumbling block to most content doing the job it was created to do is the lack of eyeballs on it. Producing the content is only half the battle: you need to actively promote that content for all you’re worth to get it to reach as many people as possible. Your content is only as good as how widely it is shared.

To help you get your head around how to accomplish this, we’re going to check out ways you can extend your content’s reach.

5 Ways to Promote your Content

1: Use your email list – Sending an email announcing your new content is a drop-dead easy (and free) way to get more views to your content. Encourage your subscribers to socially share and forward this email to those they know who might be interested.

2:Share on Social Media – Similarly, don’t neglect to send out links to your content on your social media channels. Many times this is the best way to get visitors there fast, and you never know how many connections this person has. You may be talking to a large audience without realizing it!

3: Place Ads on Social Media – Social media channels can be a great place to advertise. Often it is very low-cost, and highly targeted. Especially try Facebook and Twitter. A recent wrinkle is the mobile ad platforms, where large amounts of traffic can be had for mere pennies!

4: Use Content Amplification Services – Have you ever seen links on web pages that are headlines linking to articles out on the Web? These are very likely coming from content amplification services like Outbrain or Taboola. You can see your headline on major sites you could never hope to get on otherwise, sites like USAToday, FoxNews, ABC News, CNN, ESPN and others. And, you are only charged when people click through to your page.

5: Place on Promotional Sites – There are many more sites out there that receive a great deal of attention and where you can place your links. Sites like Inbound.org, Snip.ly, Scoop.it, Slideshare, BlogEngage, Triberr and AllTop are all terrific places to place links to your content, and many of these are free as well!


Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.

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