Why Small Businesses Should Outsource Search Engine Optimization

No enterprise can be great at everything they need. McDonald's, for instance, would never step into the world of shipping and receiving simply due to their need for the service. By doing so, they would be preoccupied from accomplishing what they are best at. Every business who uses SEO is in the very same boat. [...]

By | August 10th, 2016|marketing, Search Engine Optimization|0 Comments

Digital Marketing Myths You Need To Throw Out Now

For companies located in small towns, it sometimes becomes obvious that their competitors are not using digital marketing. In fact, there are still businesses that do not have a website. This doesn't mean, though, that you can ignore digital marketing. Utilizing digital marketing when your competitors avoids it is your method to beating them.Any Blog [...]

By | August 3rd, 2016|Business Marketing|0 Comments

How Local Business Owners Can Make the Most of Marketing Budgets

New content is certainly important to keeping audiences engaged, but there is no need to just forget old content. If something is particularly popular, hold onto it a month or more to get further use from it. The buzz will eventually die down, and it is at that point that you should re-share it. You [...]

By | July 28th, 2016|Business Marketing|0 Comments

Why Some Small Businesses Avoid Pay-Per-Click Advertising

Unlike other marketing strategies, you only spend money on PPC ads when people actually click them. Unfortunately, this isn't always a good thing. Even consumers who don't end up making a purchase will cost you money if they click the ad.Unintended Clicks Cost MoneyThe beauty of PPC ads is that you will only be charged [...]

By | July 20th, 2016|Business Marketing|0 Comments

Local Business Blogging Mistakes to Avoid

A music shop, for instance, would do better with a topic like "Learning Basic Guitar Chords" rather than "How to Play the Guitar" due to the latter's noticeable broadness. Using broad subjects might get some clicks, but pinpointing clients' specific needs is smarter.Poor WritingSome business owners believe that the expertise they offer will make up for [...]

By | July 14th, 2016|Customer Engagement|0 Comments

3 Video Marketing Mistakes Budding Entrepreneurs Must Avoid

 It is tough to overstate just how essential video marketing can be to a small business. After all, a full 55% of people watch an online video regularly. If this does not prove how impressive videos can be for advertising and marketing strategies, nothing will. Sadly, this fantastic tool could quickly amount to nothing if [...]

By | May 18th, 2016|Business Marketing, Restaurant Marketing|0 Comments

3 Video Marketing Mistakes Budding Entrepreneurs Must Avoid

It is tough to overstate just how essential video marketing can be to a small business. After all, a full 55% of people watch an online video regularly. If this does not prove how impressive videos can be for advertising and marketing strategies, nothing will. Sadly, this fantastic tool could quickly amount to nothing if [...]

By | May 10th, 2016|Uncategorized|0 Comments

3 Tips about How Local Business Owners Can Market Blogs

Along with "bookstore," a business should include longer keywords like "Minneapolis used book stores" or "bookstores in Sacramento." Since local marketing is important and searches now include daily speech, thanks to Siri, long tail keywords are more important now than ever.Reconsider Keyword UsageWhile a bookstore would be careless to not use "bookstore" as a keyword, [...]

Combining Your Online and Offline Marketing

Including Online and Offline Marketing for ResultsMore than one marketing plan is necessary for success. This means you should make the most of both online and offline marketing to reach your goals.Create Offline Events, Promote Them OnlineCreating and hosting an occasion is a faster way to get new business in the door. Whether you're offering [...]

By | February 11th, 2016|Business Marketing, Restaurant Marketing, Uncategorized|0 Comments

How to Write Amazing Blog Posts

Tips for Making Great Blogs for Content MarketingInbound marketing is the art of making consumers seek out your content, and blogging is one of the most effective strategies of this type of marketing. InInbound marketing allows you to get customers to actively seek your business, and when looking at the top inbound strategies, blogging definitely [...]

By | February 4th, 2016|Uncategorized|0 Comments