Including Online and Offline Marketing for Results
More than one marketing plan is necessary for success. This means you should make the most of both online and offline marketing to reach your goals.
Create Offline Events, Promote Them Online
Creating and hosting an occasion is a faster way to get new business in the door. Whether you’re offering a free class or simply hosting a networking event for local professionals, the additional name recognition will certainly be beneficial.
You have to do more marketing and advertising, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” announce the event on all of your social media, take advantage of blogs to let people know how to prepare and even drop a few dollars on promoting the big event via social media.
Get Word-of-Mouth to the Online World
Many organizations get a great deal of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron actually talking to one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Satisfied customers are a robust tool both on and offline.
Use Calls to Action Offline to Drive Traffic Online
Calls to action are frequently connected to online videos and blogs. In reality, these calls work with offline old fashioned marketing too. From TV commercials to billboards, tell people to view your social media pages or website. As expected, a little incentive in these calls goes a long way, but it is worth it to find new customers.
No marketing campaign proves prosperous with only one plan. Therefore, you need to use marketing both on and offline to garner success.
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