The obvious answer is, yes you hope that you are. Let us have a look at 5 ways you can better optimize your landing pages for more conversions, whether for sales or lead generation.

5 Tips for Optimizing Landing Pages

Succinct and to the point – Generally a landing page has one specific intent that you want to make crystal clear upon arrival. You need to tie in your search query with your headlines and copy. Use bullet points to point out benefits and vital information. Use clear, powerful calls to action that leave no question what the reader needs to do next.

Choose your words properly – Include your main keywords and lead your reader to the actions you want them to take. You have minimal space and time here, so economy is the word of the day. Try and use the most effective language you can.

Do not ignore standard SEO – Things like title tags, descriptions and keyword intention also really make a difference with landing pages, and can help them rank in Google’s search results. Furthermore, by utilizing high quality on-page SEO you are far more likely to get high relevance and quality scores from Facebook and Google with paid ads.

Test several iterations – Be sure you test numerous versions of your landing pages for headlines, images and color, among other things. Even though it can take more time, it is an simple way to seriously raise your gains!

Use social proof and trust evidence – If you can fit in recommendations, make sure you do so, and trust seals and badges are also beneficial. Every bit of trustworthiness you can inject will reward you.

 


Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.

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