New content is certainly important to keeping audiences engaged, but there is no need to just forget old content. If something is particularly popular, hold onto it a month or more to get further use from it. The buzz will eventually die down, and it is at that point that you should re-share it. You can get ongoing value from a piece of content without having to spend more capital.
Never Wait To Outsource
Far too many companies, both new and seasoned, spend their marketing budget on endeavors they can only hope will work. During the process, they often spend exorbitant amounts of time getting their technique off the ground. This time can be better spent enhancing the company. This is why budding enterprisers should never be afraid to outsource some of their marketing and advertising tasks.
Never Get Rid Of Old Content
If you are building excellent content, you will find that followers on social media get the word out for you by sharing and retweeting. One costly miscalculation that some businesses make, though, is thinking that they need all new content, everyday.
While it’s true that new content that provides value is crucial, do not simply forget older content that did well. If a post happened to go viral, take note of that fact and wait a couple of months. After the buzz has died down, repost the blog, video, infographic or whatever the content was. Recycling old content is an excellent way to get value without spending more cash.
Seek Out Local Business Awards
Almost every community has yearly awards that grant distinction to the “best of the best” in the local business community. As a small business owner, you can apply to be considered for these awards. A win would likely increase brand visibility, but even being nominated can go quite some distance in getting local attention for free.
Any business would be hard-pressed to successfully advertise their organization without spending a dime. Even still, by following the previously mentioned advice those dimes can go a lot further.
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value),GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.