LinkedIn has come a long way from the professional job posting site that got your resume posted to people who could hire you. Although it can still serve that purpose in a somewhat more sleek way, LinkedIn has turned into a must-do marketing resource for small business. If your small business is not taking advantage of this platform, you are undoubtedly losing out.
Among the many features LinkedIn for small businesses are the ability to post content in many forms, meet and connect with other professionals that can help your business in many ways, and be an effective tool in your business branding arsenal.
We’ve found 5 ways you’ll want to utilize LinkedIn for your small business. Here they are!
5 Tips for Small Businesses on LinkedIn
Utilize your profile – Your efforts at using LinkedIn for branding will ultimately be hindered if you aren’t taking complete advantage of the tools the platform offers, chief among these your profile. Make use of the rich tools available here to provide a full and complete picture of your business.
Use great images – Take every opportunity to inject visual content into your LinkedIn content by making use of images, videos, presentation and more. People respond to visual far faster and better than mere text.
Get involved in groups – It’s an undeniable fact that those who get involved in groups on LinkedIn get about 4X more profile views than those who don’t. Moreover, it’s a prime chance to showcase your authority and expertise in front of a highly-targeted crowd.
Do the work of connection – The truth is you have to put out some effort to have LinkedIn work well for you. Posting terrific content, being available and helpful, and branding yourself here are going to pay great dividends.
Try LinkedIn Company Pages – LinkedIn provides you with the facility, much like Facebook, to create a dedicated company page. Take full advantage of this and use it as a satellite to your main site.
Another prime resource that is available to you to help on this platform is LinkedIn’s small business helps. Make sure you make use of these free resources to help your business grow in authority on LinkedIn.
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.