A music shop, for instance, would do better with a topic like “Learning Basic Guitar Chords” rather than “How to Play the Guitar” due to the latter’s noticeable broadness. Using broad subjects might get some clicks, but pinpointing clients’ specific needs is smarter.
Some business owners believe that the expertise they offer will make up for any shortcomings in writing ability. This simply is not the case. People lose faith in entrepreneurs if a blog looks like it was written by a high school student. It’s important to know one’s limits, and if good writing is not in a person’s skill set, they should hand off the task.
Focusing On Broad Topics
One error in judgment that many beginner bloggers make is creating blogs that are too broad. “How to do SEO Marketing,” for instance, may seem like a fantastic title, but everybody knows the entirety of SEO will not be learned in a single blog. People want more specific information, and small businesses should give it to them.
A bait and tackle shop, for instance, could make a blog called “How to Clean a Catfish” rather than “How to Catch a Fish.” The broader subject might bring in a few clicks, but focusing on consumers’ specific needs is the better gamble.
Publishing Only to Publish
Businesses need to publish on their social media pages daily, but they do not need to post on their blogs this frequently. This becomes a problem when a business starts to provide minimal value in their posts just so they can have something up every day. Blog frequently, but only if the post is providing real value.
While there are many blogging hiccups that could hurt a company, the previously mentioned are killers. Avoid these mistakes at all costs or risk losing large amounts of followers in one fell swoop.
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value),GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.