Tips for Getting the Most Out of Your Content
At last count, over 93 percent of internet marketers were engaged in content marketing of some kind. The reason being people have finally come around to understanding that custom content is where advertising and marketing has steadily been going. That being said, even great content can perform poorly if not appropriately used. Luckily, there are a number of ways you can get a piece of content to really pay off.
Cross Medium Barriers
It is great if you create a short article that does very well on your social networking sites, but why let it stop there? An article can easily be repurposed into a blog post, video, or even white paper. When a piece of content does well, there isn’t any doubt that you struck a chord with your followers. Do not let this content just fizzle out into nothingness. While you should share great content, giving it a full makeover can be better yet.
Boost Content for the Search Engines
Google has slowly evolved enough where great content shows up high on search results irregardless of some time-tested SEO tactics. This means there is less concentration on SEO, but that does not always mean to forget search engines. A URL with your keyword, meta description with keywords, image names focused on SEO, and including the keyword in your title will all help you get noticed on Google. Whether or not you succeed from that point is based on your content’s performance.
Spend some Bucks
There once was a time when Facebook would show your fans everything you wanted, but that era has passed. The social media giant has changed how it does things, and it is now harder than ever to get organic reach on the site. Luckily, you can boost your posts and make sure fans see your content, and once this is done, organic reach will begin to increase. You don’t have to break the bank, but a few dollars can go quite a distance.
Content marketing can certainly take your company to the next level. This is why you should attempt everything at your disposal to raise your reach.
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.