Working strictly with other local businesses is a great way to show that you take care of your local economy. You are also being eco-friendly by getting your supplies nearby instead of from locations that require long-distance traveling. All this success, however, will be for naught if locals do not know about it. To guarantee this move makes sense, be sure you devote a fair quantity of your marketing to mentioning your local dedication
1. Pony Up Dough for Social Responsibility
Wherever any local business is located, there are certain to be events that are aimed at social responsibility. Whether this is a fundraiser for a local team or a Toys-for-Tots drive, you have a prime opportunity to do something good while securing the socially-responsible consumer. Making donations to these sorts of charitable activities will usually at least get your name in a brochure, and rest assured that this little tidbit will appeal to many local consumers.
2. Adhere With Local Vendors
When you follow local vendors, you are supporting other businesses within your local economy. Additionally, you are assisting the environment by eliminating the need for transporting food and supplies over long distances. Needless to say, this will do you no good if do not know about it. This is the reason you should market the fact that you only work with local providers, farmers and suppliers.
3. Get Your Supporters Involved
One of the ways to to ensure shoppers know that you are a socially-responsible business is to invite them to join you. If you are donating supplies to a local school drive, invite others to do this on social media. If there is a future charitable event, invite consumers to join you there. It will not only show an attractive view of your business, but it is prone to garner plenty of social media attention as well.
Social responsibility is going to be key to future marketing projects. Make time to get ahead of the curve.
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.