1. Getting Offline Marketing Back to the Forefront
2. Study a Little Guerrilla Marketing
3. Printed Material Is Still Effective
With online technology offering numerous marketing methods, you probably still see fliers in your mailbox or on local community boards. This is because, regardless of what you think of traditional marketing, printed material still works.
A simple flier, for example, can be printed at a low cost and spread around your nearby targeted area. It should also be noted that business cards are yet another kind of printed marketing material that works magic. In fact, for every 2,000 business cards passed out, a company’s sales increase 2.5 percent. Lesson learned: print works.
Establish Press Releases
Even when everything that happens in your business may not be newsworthy, some events certainly qualify. Will you be offering a Veteran’s Day discount for current and former service members? Write up a press release. Having a sale to celebrate an expansion? Local journalists might think it is worthy of the newspaper. Even better, local newspapers will most likely publish these stories in the paper and online.
Engage in Guerrilla Marketing
Guerrilla marketing is a way of advertising your business that is outside of the conventional methods. It is often thought that this is only effective if it is so extravagant that people must notice it, but luckily, this isn’t the case. Anything from leaving a branded pen at the local bank to utilizing different color Post-It notes to create a mural can be successful if it gets people to take notice.
There is no doubt that advertising has moved largely over to digital media, but that does not mean older technique are unsuccessful. Provided that you get people’s attention you then have a successful marketing strategy, no matter the platform.