Unlike other marketing strategies, you only spend money on PPC ads when people actually click them. Unfortunately, this isn’t always a good thing. Even consumers who don’t end up making a purchase will cost you money if they click the ad.
Unintended Clicks Cost Money
The beauty of PPC ads is that you will only be charged if someone actually clicks on your ad. As a result, though, this can be a blessing as well as a curse. Even if someone doesn’t make a purchase after clicking your advertisement, your company will still pay.
Worse yet, someone could unconsciously click the ad and you will still be charged. Many organizations detest these odds, so they stay clear of PPC.
Takes Time for Results
In addition to the time required to set up a PPC ad account and create an efficient ad, it can also take a while before witnessing any results. On average, it can take 3-6 months before any results from PPC ads are seen. To some budding internet marketers, this is simply too long to wait for results when paying decent money.
Users are Savvy to Ads
Ad blockers and DVR technologies have shown that people do not like getting advertised at. And even though a PPC ad will look related to what a person is searching for, people are now too smart to be enticed by this trickery.
Online searchers are seeking value, and they feel they can find this more with organic searches. This is why some research has shown 94 percent of clicks on Google are on organic results and not ads.
There are a number of benefits to using pay-per-click ads. As with most matters in life, though,there are also cons. And thanks to the aforementioned cons, many businesses don’t even bother with PPC marketing and advertising.
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value),GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.