Along with “bookstore,” a business should include longer keywords like “Minneapolis used book stores” or “bookstores in Sacramento.” Since local marketing is important and searches now include daily speech, thanks to Siri, long tail keywords are more important now than ever.

Reconsider Keyword Usage

While a bookstore would be careless to not use “bookstore” as a keyword, it is important to remember the competition for such a common term. Instead, local businesses should put a heavy target on long tail keywords.

Instead of just “bookstore,” the company should use “book stores in Miami,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where ordinary speech is used in search, thanks to Siri, and local marketing is essential.

Develop Guest Posts

It can be difficult for a company to get its content seen on a large scale, but this is simpler if they create guest blogs. Take your best content and submit it to industry leading blogs that allow guest posts. While the industry blog will get almost all of the traffic, it will undoubtedly bring a substantial amount your way as well.

Use Other Marketing Methods to Promote Blogs

While concentrating on strong search engine optimization strategies will help your blog get noticed, it is important to remember that organic reach can take time. This makes promoting your blog on other platforms very important.

Whenever you put up a new post, share it straight to social media. Take time to send out an email newsletter for especially interesting blogs as well. The best way to get the word out is to use the various tools already at your disposal.

Statistics show that you are 13 times more likely to see a favorable return on investment if you prioritize blogging. Using these sorts of numbers, it is obvious that blogging is a significant marketing tactic. And if you can get the word out with the aforementioned strategies, taking the time to jot down a blog can really pay off.

Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value),GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.