It is tough to overstate just how essential video marketing can be to a small business. After all, a full 55% of people watch an online video regularly. If this does not prove how impressive videos can be for advertising and marketing strategies, nothing will. Sadly, this fantastic tool could quickly amount to nothing if the following video marketing mistakes are made.
1: Making Videos Very Long
This tip doesn’t apply to every situation, but for most online videos, length should be kept down between 60 and 90 seconds. After all, 20% of people exit a video within 10 seconds if it does not quickly engage them. Adding a lot of time to this only increases the chances they will look away.
2: Centering Too Much on the Sale
The definitive goal of video marketing is to bring in new clients, but it is important to not make this so obvious. People are not going to be enthusiastic about videos that equate to nothing more than several minutes of an advertisement. They want beneficial content.
Instead of making a long ad, find a way to insert the product into useful content. Explain a great recipe while exhibiting the use of branded pottery. Take a lesson from Google Earth, who made an ad which simply showed how their product brought a family back together. Basically, find a way to advertise without directly advertising.
3: Upload Across Websites
While YouTube might be the industry icon for online videos, it does not hold a monopoly. You can upload to Dailymotion, Vimeo and even Facebook. Uploading to multiple platforms increases backlinks to the main site and improves the likelihood a video will get seen. And in the end, this is the precise goal, right?
Online video is definitely one of the most valuable content marketing tools out there. This only remains true, though, if you work with the tool properly. Thankfully, half of this battle is just steering clear of mistakes like the aforementioned.
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value),GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.