Although most marketers will move heaven and earth to optimize the tiniest of details on their websites, getting them to pay the same level of attention to landing page optimization is a tall task indeed. Yet these are the same people that will wonder aloud why their landing pages don’t convert as well as they feel they should.

Landing page optimization has its own set of rules and best practices, and you would be doing yourself a big favor if you took them to heart. To help you get going here’s 5 tips for optimizing your landing pages!

5 Landing Page Optimization Tips

Responsive design – Since today’s traffic is more than 50% mobile, this alone can make a huge difference in how well your landing page converts. If your offer doesn’t render well, or worse doesn’t load at all, you’ve lost before you’ve begun. Be sure that your pages are mobile ready.

Killer headline – You have about 5 seconds to actually hook your visitor, which means your headline had better be doing its job and getting them curious or excited enough to read on. That’s the only purpose. However, please don’t resort to “clickbait” headlines as a way to accomplish this: you’ll have to endure much venom if you do.

Create crystal-clear Calls to Action – Leave no doubt regarding what you want your readers to do. Not only lead them there; tell them exactly! Buy Now! Click Here! Download your free report! Don’t leave your intentions or their next step to their imagination.

Social proof – If you have any social proof such as testimonials, press or positive reviews, make sure you strategically work these in. No one wants to be the first to venture down the new path. As Thomas Swift said, “It was a brave man that first ate an oyster.”

Test everything – Many people don’t test simply because they feel they don’t have the time. This is wrong-headed. Would you rather have fewer sales? That is the alternative to testing. A simple A/B test on the important facets of your landing page can work wonders for your conversion rates!


Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.