How to Get Better Results from Your Facebook Ads
In the world of paid advertising Facebook Ads have grown to be the number one tool for marketers wanting to get their offers and content in front of vast audiences for a reasonable price. When compared to other pay per click platforms, such as Google Adwords, Facebook Ads are a Godsend, giving you a powerful tool at your disposal.
It’s possible to precisely target a huge number of people you may never before have had access to in a matter of minutes, and with a message targeted directly to them. There are a few best practices you need to be aware of to get the most for your advertising buck, and we’ll get you started off down the road to success with these 5 tips for using Facebook Ads.
5 Best Practices for Your Facebook Ads
Master precise targeting – Facebook has been the industry leader with regards to making it possible to precisely target your advertising audience. Using tools like Audience Insights directly integrated into your advertising platform, you can direct your ads to niches as small and specific as you want. This is the single most important skill to master in Facebook advertising.
Use Mobile and Desktop – Right now the best converting ads are the desktop ads and mobile. Right side ads can work, but test your offers carefully there. Since mobile now is used more than 50 percent of the time to access Facebook, it makes no sense not to use it.
Use Dayparting and segment your ads – Taking advantage of the dayparting feature in Facebook, where you can ensure your ads are only shown at times most advantageous to your audience, only makes sense. Also, be sure to segment your audiences for easy re-use later on.
Don’t use tired creative – Use vivid and compelling images for your ads. This can take a bit of time, but the right images will sell you ad far better than any words. And please don’t use images that have been used time and again.
Investigate lookalike audiences – Facebook’s ability to create a “lookalike” audience based on your fans, email list, and other factors is a goldmine waiting to be found. Take advantage of this before your competition does!