Learning How to Market Your Small Business
Congratulations! You’ve made the decision to take your business online, and now it’s time to get about some marketing. We’re assuming that you have the basics: a website with your own URL, not built on anyone else’s platform. (i.e. Blogger, Wix, etc) You want to own your business, not have it exist at the whim of another.
But what about marketing? Have you figured out exactly how you can begin marketing your small business effectively and affordably? Often times this is left for last, and unfortunately it’s probably the most important piece.
When you’re first starting out, you have to watch your money! Let’s take a look at some first steps when it comes to starting to market your business online.
5 Tips for marketing your small business online
Begin with a Blog – A blog is an excellent way to start building an online following for your small business. You can go a long way toward branding yourself and gaining the trust of people by being both accessible and knowledgeable.
Take social media seriously – We live in a world where social media rules the day. That’s where the people are, and if choose to not be there, you’ll soon be eclipsed by your competition.
Monitor your online reputation – Set up alerts so that you can be aware of and respond to any social or website mentions of you or your company. It’s far easier to do this and catch something when it’s a small spark before it ignites into a firestorm.
Begin building an email list – The number one thing successful online marketers say when asked if they could do one thing differently, is that they wished they’d started building an email list from Day One. Don’t be one of those guys.
Make use of online directories – Get your business listed in all the major online directories for small businesses, such as Yelp, Google My Business, Merchant Circle and others. One extremely important must-do on this is to be sure that your NAP info, (name, address, phone) is consistent over all of these sites. Make it easy for people to find you!