You haven’t made the mistake of thinking that online coupons are no longer a viable method to use in your marketing mix, have you? Because you could be making a costly mistake for your business.
55% of all internet users now regularly access and use online coupons, resulting in more and higher sales and greater business visablitly. Clearly the consumer has become more savvy about couponing, and now make searching for coupon deals an integral part of the shopping process.
Digital Coupons are advertising, and an effective form of it at that. They are also a terrific source of intelligence about your business and products, and shed a lot of light on what your customer base is really after. Let’s look at 7 top places to put your coupon offers, and get you started on the road to greater profit.
7 Hot spots to advertise with your coupons
1.Valpak – You’ve more than likely gotten his one directly in your mailbox. The familiar blue envelope filed with local coupon offers. Valpak has gained the public trust, and are routinely used.
2.Red Plum – This company has several different ways of reaching the consumer, using offline direct mail, online offers, and the form in which you’re most likely to have seen them before, as a coupon circular in your Sunday newspaper.
3.Groupon – The Big Daddy of online couponing, Groupon has matured and grown into a trusted online resource for deals.
4.Living Social – Another site like Groupon, they specialize in daily deals, yet have tons of offers in many different areas.
5.Yelp for Business – Not only is Yelp a major player when it comes to citations and online reviews, Yelp Deals allow you to offer coupons much like Groupon but a bit less expensive. A good one to use if you have a good set of reviews there.
6.RetailMeNot – A leader in this space, RetailMeNot is the largest digital coupon site in the U.S. offering more than half a million coupons at any given time. While many think this is an arena for only large vendors, there are lots of small businesses as well.
7.Your email newsletter – Make sure that if you have a current email list you are sending offers to them. This form of email advertising works very well, and results in better open rates, higher transactions, and significantly improved customer loyalty.
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