1: Sending Out Untested Emails
2:Making It Difficult to Unsubscribe
Have you ever tried to unsubscribe from an email list only to find that the corporation makes you jump through hoops? This will annoy customers, and in the end, many will simply mark an email as spam to ensure they don’t have to see further correspondence. This makes major email providers believe that you are spamming people, and this could lead to your marketing messages going right to spam folders everywhere.
3:Inconsistency isn’t a Strategy
Businesses that do not set up a consistent marketing strategy are losing the race before they’re able to get started. Customers need to be aware that something is always going on. Don’t send so many emails that it is annoying, but certainly have a weekly or bi-weekly newsletter.
4:Not Testing Out Emails
Marketing messages really need to be tested prior to being sent to customers. Using this method, if there are graphic or formatting errors within a message they can be adjusted prior to being viewed by actual customers. Send test emails to several servers, like outlook, gmail, and yahoo, to look at the formatting that the recipient might find on their end. This way you know your final product looks professional and is truly sending the right message.
Recent scientific studies found email marketing accounts for practically 7 percent of customer acquisitions. Don’t let your numbers lag by making avoidable errors.
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.