Although it is simple for the layperson to condense promoting a business down to inbound and outbound marketing, any actual marketer knows it isn’t that simple. There are lots of aspects that come in conjunction with marketing a business, and some of the most important sometimes get lost in the shuffle. Link building, for instance, may not seem as vital as it used to be. Having said that, you ought to be focusing on it.

There is a great deal of work that goes into marketing than many people notice. There are lots of strategies to promoting a business, but some of these factors have been overlooked with the rise of other marketing trends. Link building, for example, seems to have lost the buzz it used to get. Nevertheless, it is still as essential as ever.

Improved Search Engine Optimization

Search engines can be a important strategy to gain backlinks to your site. 90 percent of traffic coming from Google comes from the first page so it is important to understand this strategy. Link building gets excellent quality backlinks that lead to your website which makes it an important part of search engine optimization. When search engines see more quality backlinks traveling to your site, they understand that you are managing a quality site. In the end, this helps you progress up the rankings and will increase your exposure.

Targeting the Right Traffic

Proper link building focuses on a target audience. For instance, a salon may strive to establish backlinks from modeling and photography pages to draw in new clients. Getting this type of targeted traffic is exactly what increase your sales.

In It For The Long Haul

A newspaper or television ad will cease to reach people when you stop paying for it. Nevertheless, after getting a backlink on a page it is there to remain unless the page owner physically goes in and gets rid of it. While newer links are beneficial your older links will continue to be active. This means Google will see the backlink whenever it crawls the web. While newer links raise search engine optimization, even links on older pages strengthen your SEO.

Most digital marketing strategies are centered squarely on search engine optimization. You should always be focused on all aspects, including link building, so you can keep your site relevant.

Search Engine Optimization

The most precious aspect of getting quality links from other sites is the internet search engine value. Over 90 percent of online traffic coming from Google is powered by the first page of results. This means getting on that first page is critical, and the best practice to do that is through optimization measures such as link building. As Google sees more quality links going to your web pages, it will notice that you are running a quality site. This is how you move up in the rankings, and ultimately, it will certainly raise exposure.

Industry Targeted Traffic

The beauty of quality backlinks is they are usually targeted. A bait and tackle shop, for example, is likely to work towards having backlinks from professional fishermen or others within their industry. This equals targeted people being shown these links, and getting the right people come to your site is half the battle.

Serious Staying Power

When an agency pays for a place on a local television program or in the local newspaper, the advertising campaign will only go on for as long as you have purchased it for. With link building, however, there is no need to replenish the link. Yes, more and newer backlinks are required, but the first backlink to your site will more than likely remain there. When Google sends out its crawlers, it’s going to notice this backlink. The simple fact is that this staying power will continue to pay off with time.

Most of today’s internet marketers are aimed at SEO. Instead of focusing on one aspect, ensure you encompass link building and other great marketing aspects to draw traffic to your website.

Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.