How to Avoid making These 5 Crucial Sales Mistakes
It’s hard enough to get sales conversion without shooting yourself in the foot, so it’s often useful to take a look at mistakes that are very easy to make in this area. While we all possess different skill levels and abilities, the majority of these apply universally, and we can all benefit by keeping them in mind.
5 Easy to make mistakes that can ruin the sales process
Are you listening? – As crazy as it seems, the majority of people are not all that interested in you or your product. They are primarily interested in what you can do for them. Much more important is the opportunity you are getting to hear exactly what they need, and then proceed to fulfill that.
Can I have a solution please? – Giving your prospect a solution to their problems ought to be the primary focus during your sales call. All the bells and whistles your product may have won’t matter a bit if it doesn’t solve their problem. If it’s apparent your product isn’t what they need, offering what you know even about another product will go a long way toward building trust, and pay off down the road.
Not being prepared – If you don’t do as much homework as you can prior to the meeting, you could find yourself woefully unprepared. Take some time to research the company, the people, and whatever else you can find to determine the landscape you’re walking into. A little familiarity goes a long way.
Not staying focused – While it’s always a good idea to do a bit of relationship building in a sales call, this can backfire if you don’t remember why you’re actually there. Remain focused on the reason for being there, and don’t use up their available time without having to rush your pitch at the end.
Not asking for the sale – While this may seem to go without saying, all too often it comes across as an afterthought or worse yet, is excluded altogether. Make sure to ask if the customer is ready to make a decision, sometimes early in the sales process, or if they would like to learn more. You’ll be amazed at how many times a sale can be closed a whole lot earlier than you might’ve imagined!