Want More People to View your Content? Improve your Page Load Speeds

Improve Your Page Load Speeds and Improve Your Site Performance

There’s little doubt that page load speeds have a major affect on how, or even if, we do business online. Three major facts about this will give any webmaster pause:

  • Google uses this as a ranking factor for your page.
  • Humans currently have an attention span of 8 seconds, one second less than a goldfish.
  • The average retail web page can take over 7 seconds to load. It’s been documented that a delay as small as one second can cost you a whopping 7% hit in your conversion rates.

With these reasons and many others, it’s high time we take this seriously. Let’s consider 5 ways you can get your pages to come up faster.

5 Tips for reducing your page load time

Google PageSpeed Insights – Google actually gives you a free solution for locating a lot of the issues you might be facing when it comes to slow loading pages. It’s called PageSpeed Insights, and it’s free. It will discover why your pages aren’t arriving quickly and suggest ways to fix that.

Not too many redirects – Lots of redirects on your pages can cause the server to make extra http requests it doesn’t need to. Make sure you don’t have any faulty, old, or otherwise unneeded redirects clogging up the arteries.

Reduce the number of plugins – Undoubtedly we are plugin fiends, but this can have a adverse effect on page loads. You’ll want to get rid of plugins you don’t actually need. If you suspect other plugins, you can try deactivating and see what the page load speeds are without them, and act accordingly.

Be sure to optimize your images – Images could have a large impact on your page load speeds, and to make the best of this try not to have too many on a single page, use JPEGs whenever possible, and compress them as small as is feasible.

Compress your pages – Enabling compression on your pages can help them load an amazing 70% faster. If you aren’t handy with code, there is a tool named Gzip that can do the work for you. This alone can make a large difference in how fast your page loads.