As Google keeps refining their local algorithm, we’re finding that local SEO is taking on even more hats we need to wear. You need to be mindful of an ever-growing number of aspects that go to make up local SEO. While that is true, what’s also true is the opportunity that exists for those willing to put in the work to get it right.
There are several best practices that can help with this, and we’ve listed a lot of them here. Most importantly, be consistent, and do not stop! Several of these you might be familiar with, but others might be new.
Local SEO Best Practices
1: Increase your site speed – Google loves a fast page load, and besides, people simply won’t wait for your slow pages to load.
2: Optimize for Mobile – With half the traffic on the Web these days coming from a mobile device, it’s crazy to ignore this any longer. Make a responsive mobile version of your site today.
3: On-page SEO – Ensure that your title tags, descriptions, internal links and website schema are all representing your business the way they should.
4: Reviews and Citations – Still important for 2015, with solid reviews becoming more so.
5: Acquire high-quality links – Make it your business to get the best links you can, from relevant high authority sites and high traffic sites. This is best if it emanates from your content.
6: Give your content a local flavor – As much for visitors as for anything, making sure your content appeals to the local audience is a good idea.
7: Geotag your images – Geo-tagging your images with local geographic information tells Google what it needs to know, and greatly improves your chances of showing up accurately in Maps.
8: Encourage social signals – The active employment of social media, both as a way of sharing your content and advertising it, can do wonders for your reach.
9: Consistent NAP data – Making sure your NAP data (names, addresses phone) is consistent across all your Web properties is a must-do.
Local SEO in 2015 may be a tad bit more involved than in years past, but the rewards for getting it right are also greater. Don’t let it wait another day!