Do Better in Google by Giving It What It Wants!
While a lot of people think content marketing as the darling of the search engines presently, there is another factor to ranking your pages well, and that lies on the technical side of things.
Google loves to reward pages that are technically well done with high rankings, as they feel that while you may have great content, if your user experience is less than wonderful, they’ll say no thank you and look elsewhere. We don’t want that!
So how can you satisfy the technicians at Google and get them to rank your pages better? Let’s go over 5 tips you can use to ensure that your pages are Google-friendly and provide the best user experience possible.
5 Ways to optimize your web pages technically
1: How fast does your page load? – Since we now have an attention span measuring less than your goldfish, you can see why this could be important. People don’t want to wait for anything, and you could have the best content ever created yet if your page takes an eon to load, they’re outa there! Google recognizes this, and rewards pages that load quickly.
2: Good internal link plan – Google will favor your page if you use an intelligent and useful internal link scheme. While also helping to pass Pagerank, the primary reason for linking to relevant pages you own or authority pages you don’t is to optimize the user experience for your visitors.
3: Clean up your Schema – Schema.org is the agreed upon Web language for search engines to best understand what your pages are all about. Your webmaster can help you ensure that your pages are Schema compliant.
4: Use HTML elements – An important part of how your page will be ranked is determined by the use of certain HTML elements that indicate what your content is about. This includes the use of H1-H4 tags, meta data and image optimization, to name a few. Don’t skip this, as it is an important element.
5: Keywords you wish to rank for – This is your opportunity to tell Google in no uncertain terms what your page is all about, and hopefully be ranked for these specific terms. You will need to make sure they are found in all the places Google is looking for them, such as title tags, titles, description, the body of your content and links.