While you may hear the roar of marketers bemoaning a lack of traffic to their pages as the bane of their existence, it’s a fair bet that they haven’t used conversion optimization to achieve the most from what traffic they already are getting.

Conversion optimization merely involves making sure every single element in the sales process, from the first contact to the Thank You page is crafted to ensure that you not only get the sale, but the most bang for your marketing buck.

Let’s take a look at several ways to optimize for conversions, and see if they don’t grow the bottom line a bit!

Key Elements of Conversion Optimization

Use the proper keywords – Making certain you are using the proper keywords for the page the right way is crucial for not only making sure you are found in search, but also social media and video. Optimize for one main keyword and a few select secondary keywords, so that it will best focus your search results.

Make sure you test – This is a must. Simply tossing up a page without testing the various elements of the page or offer is a sure recipe for leaving lots of money on the table. Test every aspect of the sales process, from emails to pages, headline, copy and color: it’s all in play, and you’ll be surprised at the outcomes you get. Test only one thing at a time also, as it will confuse the results otherwise.

Use videos – Lately, studies are showing that it’s a lot more likely to get a conversion if the visitor has viewed a video. And it’s only going to get more prevalent: by 2018 75 percent of all web traffic will be video oriented in some form or fashion. Get going with video now!

Get your pages mobile-friendly – Face it; your smartphone is at this moment within your reach, probably chirping at you! More than half of all search traffic now begins on a mobile device, and if your pages and offers are not mobile ready, you will be left behind by your competition, who doesn’t have that problem. Not difficult to do, and hard to do without.

Employ social proof – People need to know that somehow they are making the right decision when buying a product. 85 percent of consumers will visit at least one social network for confirmation. Make sure you are using social proof, and that you respond to social inquiries promptly.


Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.

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