I hope you had a stellar
productive day. Its back to normal
on this end. I’ve been in San Diego
at the Traffic & Conversion Summit
hosted by Digital Marketer (Ryan Deiss, perry
Belcher, and crew)
Anyhow, the event was AMAZING!
So many ‘ahh ahha moments’, key takeaways,
and information overload. I did my best to take notes,
but it was impossible to take it all in. This was
hands down the best event i’ve ever been too.
Pure content and no pitch fest.
ended with Branding expert and shark Tank
start Daymond John speaking! Awesome stuff.
But a few key takeaways I need to share with you to ensure you don’t get left behind:
CPP: Cost Per Pixel- Just like building an email list
is considered an asset, the new ‘gold rush’ is building
retargeting lists that you then do sequential marketing to. Just
about every speaker could not talk enough on the importance of
retargeting and implementing in a way that you can create ‘owned media’.
OLD MODEL IS DEAD: the typical model we’ve known for acquisition, activation, & Monetization
no longer works as effective. Standard model- Prospect >>lead page>>tripwire>>core offer
The new model that has worked extremely well for them is utilizing a combination of
native advertising and retargeting. If you pay attention to some of the top
media companies in the world, they follow this model. I’ll show you in a moment,
but the premise is to DELIVER VALUE FIRST.
NEW MODEL: prospect>>blog post/value content>>retarget audience>>put squeeze page in front of pixeld audience>>Tripwire>> core offer
Sounds like a lot of extra work right?
Well it is, but when you look at the core intent
of ad platforms, its all about delivering the best
user experience, and this accomplishes it.
Their is definitely more pieces to the puzzle, and
time would not permit to go over all or my scibbled
notes would not do it justice.
The key premise in the ‘NEW MODEL’ so to speak is native advertising.
As consumers continue to evolve, the notion of delivering value first
before asking for a sale will become more true. Start to pay attention
and this will become clear as day. Fortunately, its a breath of fresh air
as legit honest marketers like yourself will thrive, and the gimmicks
and tricks will continue to decline in effectiveness. We can all deliver
value and ad platforms and your customers will appreciate this.
BUT CHECK THIS BURGER OUT!
If ever in San Diego, its a place called Slaters 50/50.
They have grilled burgers that are 50% beef & 50% bacon!
WOW is the only way to describe it. Good! (sorry vegans, meet eaters)
====>Want ALL the notes from Traffic & Conversion summit? <<=====
Although I furiously took notes, the way they
had this thing structured it was too much
content and brain overload to write it all down.
It also cost $1997 a ticket + $297 for
the recordings which is only available
to ticket purchasers.
However, one person Ryan Deiss
granted approval is allowed
to provide the complete notes in entirety to
you…They purposely keep this content private
and You’re not going to see this information
anywhere else unless you attended.
I recommend you check out the ==>NOTES HERE.<==
Keep on keeping on,
P.S) And just to say this again, yes
i was at T & C all last week and it was
more than worth it, and these notes you’ll want to have
to know ‘whats working now’ in 2015. Don’t get left behind.
P.SS) If you made it this far, i’m already putting this method
into practice. Meaning, i dropped a retargeting pixel
on the blog post I made and you’ll probably see a
crazy ad on Facebook of me later 🙂