A single piece of inexpensive content that goes viral could be worth every one of the marketing dollars in the world. It goes without saying, though, that making something go viral is not guaranteed. If that were the case, most local businesses would shed their marketing costs immediately. The following aspects are what push a post to be viral.
Produce Shareable Content
The process of gaining huge returns on affordable content is to make it go viral. This is clearly easier in theory, but it is by no means impossible. You initially need to make your content shareable. Just as before, easier said than done, but it becomes easier when following a recipe for viral content.
Think Outside of Facebook
Dropping some ad dollars on Facebook will definitely help turn your site content viral. You should also utilize Twitter which can in many cases return exactly the same result for free. It commences with seeking out trusted voices in your industry and following them on Twitter.
Watch to find out which individuals take the time to retweet and reply to tweets. They are the influencers you need to center on. Tag these people when sharing your concentrated content and hope they will think it is terrific enough to share. It’s usually wise to test run a piece of content on Facebook to check shareability before trying it out on influencers.
Think Outside of the Social Media Box Altogether
Even though Facebook and Twitter are obviously powerful tools,it is essential to break away from these restrictions. Sites like Reddit and StumbleUpon can drive just as much, or even more, traffic than typical social media giants. StumbleUpon, for instance, recently made up over half the internet’s referral traffic.
By simply using social media and developing great content, you can make the tiniest marketing budget do wonders. We should never accept the fallacy that affordable somehow is equal to cheap.
Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.