For a lot of business owners, optimizing your website images is one of the last things you think of, if it’s thought of at all! However this can hurt your pages in several ways.
Not only can you hurt your own site’s SEO, you will lose out on a number of benefits that optimizing your images can bring, notable among them higher conversion rates.
For these reasons alone, it’s high time to look at making sure your images are optimized. Below are 5 easy ways to help with that!
5 Tips to help with optimizing your web images
1. Keep your image files small – This is among the easiest and best favors you can do for your page. Large image files can take a long time to load on the page, causing aggravation, abandonment, and lost sales. Amazon calculated that each second lost while their images load costs them $1.6 billion per year!
2. Use keywords in your image filenames – This is an easy one to complete, yet many don’t think of it. Not only is this a major on-page SEO item, it will help Google figure out where and for what keyword to rank your pages.
3.Optimize your ALT tags – Taking care to optimize your image ALT tags, sometimes called ALT text, is another “make sure you do” item. This can be the difference in whether or not your images even show up in Google images or for that matter search, and it is an easy fix.
4.Employ JPEGs if at all possible – There are several different types of image types out there, but for the most part, JPEGs have always been and continue to be the de-facto image type used on the Web. They are easily compressed, and have a small footprint, helping them to load quickly and efficiently. If you can’t use a JEPG, then opt for a PNG files next, and GIFs last.
5.Use a Google Image Sitemap – Located in Google Webmaster Tools, you can deploy an Image Sitemap to help Google find, index and otherwise categorize your imagery, thus enhancing your chances of having those images seen in Google images and search. A handy and Google-friendly way to optimize!