SUMMARY: In this article, we’ll discuss proven strategies that are working now in the restaurant industry, that are helping restaurants increase foot traffic, sales, and customer retention by upwards of 20%, following a simple 3-step system. Below this read you’ll want to check out the detailed case study on on how we helped a national franchise:
- Generate 928 *new customer leads.
- Reach 57,988 verifiable new customers.
- Average 20% redemption rates for a direct response campaign.
- Increased average ticket transaction by crafting a coupon campaign with a built in viral effect that caused customers to bring an average of 2-3 people with them to dine!
WHAT EVERY RESTAURANT SHOULD HAVE
It’s the lowest hanging fruit and by far one of the most beneficial revenue boosters you could ever create for your business. You need a birthday club. Why? The most obvious reason to have a birthday club is to cater to the customers that love to celebrate their birthday, as your restaurant becomes their destination spot. Birthdays are the most popular occasion to dine out. It’s also one of the most common overlooked marketing systems many restaurants fail to incorporate. In this short read, we will convey the importance of ‘why you need a birthday club’ at your restaurant, the negatives of a birthday club, and the ‘Best system’ we’ve found to drive daily new customers and boost revenue immediately into your restaurant.
ACCORDING TO THE NATIONAL RESTAURANT ASSOCIATION:
- More than 70% of Americans eat out on their birthday.
- Birthday guest spend an average of $78 per table.
- The average birthday table is a party is 3-4 people.
Birthday customers are your highest valued customer per transaction.
4 Reasons To Have A Birthday Club:
2) GOODWILL: Patrons that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!
3) GROUPS: Birthday guest seldom dine alone on their birthday and often times they brings groups of friends and family to celebrate with them. The average birthday table is 3-4 people.
4) LOW HANGING FRUIT: more than 70% of all americans eat out on their birthday. Why not capitalize on what would be lost revenue?
5) REVENUE MULTIPLIER: The power of just one more visit can have a tremendous impact on your bottom line. Just think how having multiple customers that dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.
How To Create A Birthday Club
STEP 1: CREATE THE COMPELLING OFFER
Its important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.
STEP 2: Design the Marketing Collateral
You will need to create marketing material to showcase your birthday club to existing guest encouraging them to sign up for your club. This can be post cards you send in the mail, business sized cards you provide to guest upon paying for a meal, or table tents with a call to action to join your birthday club.
STEP 3: AUTORESPONDER & WEBSITE
on the marketing collateral, you will need a destination for the guest to visit to sign up for your birthday club. This can be a simple one page website that is connected to a email auto responder that captures the customers information and automatically sends them their birthday offer upon the time of their birthday.
STEP 4: SIGN UP FORM
you can also take more of a manual approach and provide sign up cards that capture all your customers pertinent information, in which you would then enter this information into a spreadsheet or a database program such as excel or google spreadsheets
THE NEGATIVES OF HAVING A BIRTHDAY CLUB
Having a internal birthday club can have tremendous benefits for your business. However, its an additional responsibility that needs constant attention and management. Unless you have an appointed staff to properly manage your birthday club, routinely enter new sign ups in to your database, track the responsiveness of your marketing, and keep your marketing collateral updated (which can get expensive), then having a birthday club can go south quick. For this reason is why we recommend you create a EXTERNAL birthday club compared to a INTERNAL birthday club.
THE MOST EFFECTIVE WAY TO DRIVE NEW CUSTOMERS INTO YOUR RESTAURANT!
In addition to the tedious work it requires to run an INTERNAL birthday club, a common concern we hear from restaurant owners is the need to attract NEW customers and not just provide discounts and specials to existing customers who may already have intentions on celebrating their birthday with their restaurant without having to provide a discount.
Recently, we’ve been having great success with a new program we created called Birthday Marketing. Our program helps local restaurants get more new customers on an ongoing basis. Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10 mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.
Since we are confident in our approach, we practice exclusivity. Meaning, we only work with two restaurants per geographic region to maintain the effectiveness of our program.
HOW WE CAN HELP
On the next page, we’ll show you exactly how we’re helping restaurants achieve dramatic growth in a manner we’re certain you’ve never seen. You’ll learn exactly how we’re helping restaurants:
>Drive a steady flow of daily new customers.
>Increase customer retention by upwards of 30%
>Produce consistent 20-30% redemption rates for a reputable national franchises & local restaurants. (very high!)
>Get ongoing visibility and exposure to their restaurant cheaper than traditional advertising, but more effective.
We Have A Simple 3-Step Process Proven To Increase Foot Traffic, Sales, & Customer Retention
It doesn’t matter if you’re a local restaurant or a national reputable franchise with several locations, we can help. Our simple 3-step process is proven to work across several industries. In fact, we just helped a Denny’s franchise accomplish the following in a 30-day period:
“We Drive The Most Qualified Customers To Your Business On a Daily Basis Its A Win-Win!”
We’ve truly created a sustainable system that will produce new customers on a daily basis to your restaurant. If you can benefit from a steady flow of new customers, then make sure to proceed to the next step below to learn if having a external birthday club is a good fit for your restaurant. Our unique Birthday club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily. Continue below to learn more.