If you’ve started a blog for your small business you know the worst thing that can happen is that no one reads it. After all, that sorta defeats the purpose, am I right?

There are amazing benefits to having a vibrant and engaging business blog, chief among them items like new leads, brand building, helping with search rankings and more.

Yet if this is taken up haphazardly, or even worse, indifferently, you’re going to be preaching to the choir, and wondering why you started this dumb blog in the first place.

One the best ways we know of to start building a blog audience is through the use of paid ads. This doesn’t need to cost you an arm and a leg, and it can result in great results if you give it a little time. Here are 5 suggestions for buying that traffic.

5 Of the best places to buy paid ads

1. Outbrain – These text ads run on major websites like CNN.com, ESPN, FOXNews and others, and can get a far different set of eyeballs than what you might be seeing. Not to mention that these sites get massive traffic in the first place!

2. Facebook Ads – Maybe the best paid traffic opportunity currently available, mainly for the ability to precisely target your audience while not spending a fortune. Their audience insights tool alone is worth the price of admission!

3. Google Adwords – The granddaddy of paid ads is still kicking, and can be useful mainly for their vast reach in online advertising. Care needs to be taken here not to get taken to the cleaners, however.

4.LinkedIn Sponsored Updates – Assuming you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one fits, don’t hold back!

5. Pinterest Promoted Pins – A relative newcomer to paid ads, Pinterest can be handy if you have a great graphic and are appealing largely to females. If you do, prepare for hordes of enthusiastic visitors descend upon your post!


Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.

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