What Services NOT to Buy For Your SEO

It’s sometimes challenging to know what exactly to do when you’re trying to get your site ranked in the search engines. You’ll hear a lot of advice, some of it actually good, but exactly how do you know what to listen to and what not?

Unfortunately there is no easy answer. Most of the SEO advice you see comes with a price tag, that is, someone wanting to sell you something. SEO is one of those things that morph over time, and there’s no guarantee that what worked a year ago has any hope of doing anything for you now. Even worse, it might even hurt you irreparably.

While it’s true it can be nearly impossible to keep up with SEO unless you’re working in it, there are several SEO services that have been shown to have outlived their usefulness. Let’s take a look at 5 of them.

5 SEO Services to Skip

  1. Yelp, Yellow Pages and Yext – I’m tempted to say anything that begins with “Y”, but I can’t bring myself to add Yahoo. (Yet) Each of these companies purport to help raise your local rankings in the search engines, but you can do what they do for free, and avoid the negatives associated with each. Yelp in particular has run into many problems. Any review sites can potentially fall from grace so beware.
  2. Any search engine submission service – Most search engines, Google in particular, PREFER to find your pages on their own by crawling them. Being sure you create relevant and timely content, and share it socially does all they want to do for you and more.
  3. Spun content to oodles of pages – Since we’re all aware that Content is King, many kings ought to be good, right? Not really. The practice of taking your articles or blog posts, spinning the holy mother out of it, and submitting it all over the place was the cause for the recent Penguin update.
  4. Link farms – Creating linkwheels and link pyramids worked like a dream for a long time. To succeed with this now, you need to be smarter than Google. If you are, proceed with glee!
  5. Buying backlinks – Purchasing backlinks, particularly run of site links, are easily discoverable by Google, who will slap your site silly. Today, getting legitimate backlinks is easier than ever, so why risk it?