Get Going with Visual Content Marketing

Visual content is all the rage over the Web right now, and if you need proof of this you only need to look at your Facebook newsfeed,  is packed with images, memes and videos all vying for your attention. For folks who love stats, it’s worth noting that 87% of the most-shared posts on Facebook contain images and that posts containing visual content score 189% more engagement than those that don’t.

This has created an enormous opportunity for marketers to take advantage of, and if you haven’t already, it’s safe to say you’re a little late to the party. Below are 5 great ways to create unique, visual content for your marketing.

5 Types of Useful Visual Content for Marketing

1.Infographics – This relatively new visual content form has a number of great advantages. First you can cram a lot (or a little!) data in a very creative form. Second, and perhaps most important, they are easy to share and people are usually eager to do so, resulting in traffic and backlinks.

2.Videos – Versatile and easy to share, videos also offer the ability to be shared widely, and are simple to create in a number of forms. You can produce simple slideshow videos, web cam videos, live on location videos, short Vine or Instagram videos (6- 30 seconds long!) and many more ideas. This form is also perfect for generating traffic and links.

3.Images and Memes – It’s gotten to the point where a post isn’t really a post without an image or a meme. What’s more, if you take the time to create unique imagery, these have a second, possibly more useful life on sites like Facebook, Twitter, Pinterest and Instagram.

4.Screenshots – Screenshots are a terrific way to convey social proof. They are super easy to make, and you can easily insert them into many types of posts, or create slideshows with them.

5.Data Shares – Using charts and graphs are a good way to illustrate data through visualization. Hard to convey concepts in text are more fully understood with an accompanying data share.


Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.