Want to Publish on LinkedIn? Here’s how!

Everyone who has published on LinkedIn raise your virtual hands…

Not many consider LinkedIn when deciding where to publish content, and in point of fact, that’s a big mistake.

Now that the platform is open to all LinkedIn users, we need to reset our minds to think of how LinkedIn can work for us. Simply put, LinkedIn is a powerhouse goldmine for content marketers who know how to mine it judiciously. In case you need any convincing, we’ve put together 5 great reasons why you need to be using LinkedIn to publish content.

5 Reasons to post your content on LinkedIn!

1.Establish authority – Publishing before a community of professionals is an excellent way of becoming the thought leader you are seeking to be. This can help you in so many ways, not only on LinkedIn in terms of added connections and influence, but in your industry and Google as well.

2.Rework old content – Recycling good but somewhat older content you may have already published on your site is a terrific way to help boost authority and standing. Moreover, most of the audience on LinkedIn probably missed it the first time around! You also have the opportunity to update it as well.

3.Publish your content to serious audience – You’ll be able to find a more serious approach to your content on this platform. There’s not a lot of fluff traffic found here. You can also find gold by publishing to LinkedIn groups as well.

4.Engagement – People active on LinkedIn are highly engaged, and likely to comment and contact you if they see something that appeals to them.

5.Possible virality – If you publish something truly good that’s getting noticed, you might get a little help from LinkedIn itself in the form of making your content available on one of the Pulse category pages, or on the Home page of LinkedIn itself. That’s where the traffic really begins to flood in!


Bell media group is a digital marketing agency located in Spartanburg South Carolina. We help small and midsize local businesses achieve dramatic growth through principle based marketing. If you’d like a complimentary 7 page business assessment report ran for your business ($97 value), GO HERE to access. This report highlights what a consumer finds when they search for your business online. You can find out what customers are saying about you on social media and review sites, and how you compare to your competition. Plus, find out where you’re listed and whether or not those listings are accurate.

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